The Challenge
An apparel brand's monolithic storefront was slow enough that a third of carts were abandoned before checkout.
An apparel brand's monolithic storefront was slow enough that a third of carts were abandoned before checkout. Decoupling the frontend into a headless build brought page speed and cart completion back in line with what a growing brand needs.

An apparel brand's monolithic storefront was slow enough that a third of carts were abandoned before checkout.
Decoupling the frontend into a headless build brought page speed and cart completion back in line with what a growing brand needs.
less cart abandonment
Client and platform names stay under NDA, consistent with the rest of our case studies — the engineering, and the outcome, are real.
Clear stages, visible progress, and ownership that continues after launch.
We map requirements, existing systems, constraints, and success criteria.
Technical planning, risk review, and technology decisions documented before build.
Iterative sprints with visible progress and working demos every sprint.
Testing against real scenarios before anything reaches production.
Controlled releases with rollback plans and zero-downtime where possible.
Continuous improvement after launch, because production issues are our problem too.
Tell us what you're running today and where it needs to get to. We'll come back with a straight scope and a realistic timeline, not a sales pitch.