The Challenge
A fintech app was losing most new users during a seven-step signup flow that front-loaded every hard question.
Case Study · UI/UX Design
Doubling Onboarding Completion for a Fintech App
A fintech app was losing most new users during a seven-step signup flow that front-loaded every hard question. Reordering the flow around quick early wins doubled the share of users who made it all the way through.
2xonboarding completion
NDA-protected engagement
The Story
What we walked into, and what we built
What We Built
Reordering the flow around quick early wins doubled the share of users who made it all the way through.
The Result
2x
onboarding completion
Client and platform names stay under NDA, consistent with the rest of our case studies — the engineering, and the outcome, are real.
How We Delivered This
The same path, every project
Clear stages, visible progress, and ownership that continues after launch.
01
Discovery
We map requirements, existing systems, constraints, and success criteria.
02
Architecture
Technical planning, risk review, and technology decisions documented before build.
03
Development
Iterative sprints with visible progress and working demos every sprint.
04
QA & Validation
Testing against real scenarios before anything reaches production.
05
Deployment
Controlled releases with rollback plans and zero-downtime where possible.
06
Support
Continuous improvement after launch, because production issues are our problem too.
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